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    The price is LED lighting
    The publisher:baoshan Date:2014/4/13  Click:

         The first week after the Spring Festival, each big LED companies are on their own LED products on the market analysis, marketing strategy adjustment, in succession to raise or enlarge an army, before fighting array, the next year, the LED lighting industry will usher in what kind of war? In this war, how can win.? HM photoelectric marketing experts analyzed: high price is not just consumers choose products of the primary conditions, more become a magic weapon for winning the LED enterprise.

     
        From the consumer's point of view, LED lighting products market is the biggest obstacle is the price, if the LED lighting lamp prices down to the lowest, then the LED market will be more broad. At present, the LED lighting industry, such as the ground, Philips and other major LED lighting products price competition is very fierce, the price is to become the enterprise's competitive advantage. There are some enterprises took the lead in initiating LED lamp parity revolution, on its own part of the LEDT8 light tube is a price adjustment, price adjustment range of more than 20%, which made LED the industry shock unceasingly, but, LED lighting lamp prices will not fall very far, for example, washing machine prices are unlikely to fall to the Chinese cabbage the price, the price of the car could not fall to chopsticks prices, from a certain angle, what things will have a price, from the law of development of traditional lighting industry, the next 1-2 years, there will be LED lighting lighting enterprise or traditional enterprise to define LED lighting products in a particular field.
     
        However, lower prices, quality can not be reduced, some enterprises in order to win the market by price war, and even lower the quality of the products, in product survey in 2013 quality management, LED quality events frequently burst, in the sample of 23 batches of LED lighting lamps, 17 batches of unqualified, unqualified rate up to 73.9%. The lowest price of the pursuit, which often easily be quality completely ignored, equal to do is 3 without the product, in front of the LED market, LED lighting products have the high performance to price ratio of LED enterprise is come to the last and go farther.
     
        Small make up: low price strategy will market penetration of LED lighting have a strong role in promoting, but also makes the brand competition intensifies. Only the LED lighting market price competition gradually from the sacrifice the quality of the products to reduce the cost of malignant stage, will truly enter the real price promotion.
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